Clients are increasingly asking us to produce short videos for use at press conferences to help set the mood and introduce their story to the media in an exciting way. These videos can include man-in-the-street interviews, interviews with industry experts, excerpts from focus groups, even montages of clips from popular movies and TV shows that introduce their news announcement in a fun, entertaining way.
Original video content like this can also be distributed to media outlets to boost coverage in broadcast media, and online news sites and blogs.
We produced this man-in-the-street/park video for a press conference announcing the “Living in HD” contest/promotion. The video was played at the start of the news conference to a audience of TV/print reporters, editors and bloggers. A version of the video was also posted on the client’s web site so visitors could learn more about the contest.